# ScaleMate

> ScaleMate is a Swedish B2B sales training platform built on the philosophy of "Värdedriven försäljning" (Value-Driven Selling) by Karl-Johan Lantz. The platform provides courses, AI coaching, frameworks, cheat sheets, and interactive tools to help salespeople, sales managers, and CEOs transform their sales approach from product-focused to value-driven.

ScaleMate is developed by Kalel AB and available at https://scalemate.se. The platform is in Swedish and targets the Nordic B2B sales market.

Key concepts and frameworks taught on ScaleMate:

- **SWORD** (Situation, Worries, Opportunities, Results, Decision): A framework for structuring the first customer meeting to understand the customer's current situation, concerns, opportunities, desired results, and decision process.
- **EFIA** (Egenskap, Funktion, Innebörd, Affärsvärde): A model for translating product features into business value by connecting Feature → Function → Implication → Business Value.
- **SLOW** (Situation, Lyssna, Omformulera, Weg forward): A framework for handling objections by understanding the situation, listening actively, reframing the objection, and finding a way forward.
- **Dubbla Ekvationen** (The Double Equation): A model showing that both functional value (ROI, efficiency) and emotional value (trust, confidence) must be present for a deal to close.
- **Förflyttningslogiken** (The Movement Logic): The core philosophy that great salespeople don't sell products — they help customers see where they are, where they want to be, and how to get there.
- **3M: Map → Match → Move**: A framework for orchestrating the customer meeting by mapping the customer's situation, matching solutions to needs, and moving toward commitment.
- **KIMB** (Kundens Interna Mobiliseringsprocess): Understanding the customer's internal buying process and stakeholder dynamics.

## Platform Features

- [Courses](https://scalemate.se/kurser): 20+ structured courses organized in four modules — Varför (Why), Vad (What), Hur (How), and Vad Om (What If) — covering the complete value-driven sales methodology.
- [AI Sales Coach](https://scalemate.se/coach): An AI-powered coaching tool called "Coach-Lantz" that answers sales questions grounded in the value-driven selling philosophy.
- [Resources](https://scalemate.se/resurser): 35+ downloadable cheat sheets (lathundar) and templates for practical use in daily sales work.
- [Workshops](https://scalemate.se/workshops): Interactive workshops for SWORD, EFIA, SLOW, KIMB and other frameworks.
- [Playbook Builder](https://scalemate.se/playbook/info): A personal sales playbook tool where salespeople can build their own customized sales methodology.
- [Research](https://scalemate.se/forskningen): Academic research backing the value-driven selling approach.
- [Articles](https://scalemate.se/artiklar): In-depth articles on B2B sales methodology and strategy.

## Membership Tiers

- **Free**: Access to introductory courses, limited AI coach usage (3 questions/day), and basic resources.
- **Basic** (49 SEK/month): Full course access, 20 AI coach questions/day, and all basic resources.
- **Premium** (149 SEK/month): Unlimited access to all courses, unlimited AI coaching, all resources including premium cheat sheets, workshops, and the Playbook Builder.

## Target Audience

- [For CEOs (VD)](https://scalemate.se/for-vd): How value-driven selling creates measurable business results and organizational transformation.
- [For Sales Managers (Säljchefer)](https://scalemate.se/for-saljchef): Tools and frameworks to coach and develop sales teams systematically.
- [For Salespeople (Säljare)](https://scalemate.se/for-saljare): Practical skills and frameworks for conducting better customer meetings and closing more deals.

## About

- [About Us](https://scalemate.se/om-oss): Information about ScaleMate, Kalel AB, and the philosophy behind the platform.
- [FAQ](https://scalemate.se/faq): Frequently asked questions about the platform and methodology.
- [Membership](https://scalemate.se/medlemskap): Pricing and membership options.

## Optional

- [Quick Start Guide](https://scalemate.se/snabbguide): A guide for new users to get started with ScaleMate.
- [Learning Path](https://scalemate.se/lara-dig): Recommended learning paths for different experience levels.